POP display has high economic value. It has a strong role in attracting customers and promoting goods for any business form of business. At the same time, it has the effect of improving the product image and corporate reputation.
The paper display stand mainly has the following functions:
New product notification
Basic POP display is an advertisement for new products. When new products are launched, cooperate with other mass media to promote the use of styling paper shelves in sales venues to promote sales, which can attract consumers' attention and stimulate their desire to purchase.
Attract customers into the store
More than half of the actual purchases in the mall are ideas for making purchases on a temporary basis. Obviously, the sales of retail stores are directly proportional to their customer traffic. Therefore, the first step of the promotion cardboard display is to attract people to the store.
Lead customers to stop
How to attract customers to pay attention to the goods and attract interest, POP display can attract customers' attention with its novel patterns, beautiful colors, unique ideas and other forms, so that it stops to stay and then interested in the goods in the advertisement. Ingenious, eye-catching paper shelves/paper displays often have unexpected effects. In addition, on-site operations, and other forms of live advertising in the store can also greatly mobilize the interests of customers and induce purchase motives and desires.
Promote final purchase
Inspiring customers to make the final purchase is its core function. To this end, we must seize the customer's concerns and excitement. In fact, the previous induction work is the basis for the customer's final purchase. The customer's purchase decision is a process. As long as the promotion work in the process is completed, the result will naturally occur.
Replace salesperson
POP display has the reputation of "silent salesperson" and "most faithful salesman". The environment that POP display often uses is a supermarket, and the supermarket is an optional purchase method. In the supermarket, when the consumer faces many products and cannot get started, an outstanding paper shelf/paper display stand placed around the product. Providing merchandise information to consumers faithfully and continually, it plays a role in attracting consumers and promoting their purchasing determination.
Create a sales atmosphere
Using POP display's strong colors, beautiful patterns, outstanding shapes, humorous movements, accurate and vivid advertising language, you can create a strong sales atmosphere, attract consumers' attention and make purchase impulses.
